Considering a freelance career?
Looking to take your freelancing to the next level?
Join this masterclass series with best-selling author, freelancer and mentor, Alison Grade, to inspire and empower you.
- Are you worried that your job may be at risk and considering going freelance?
- Are you just starting out on your freelance journey and it all feels daunting?
- Are you struggling to gain traction with your freelance career?
- Do you have a side hustle you’ve always wanted to develop?
- Are you looking to turn your side hustle into a full hustle?
If the answer to any of these questions is yes then the Live Author Book Club led by Alison Grade, author of The Freelance Bible will inspire and empower you to take these next steps.
This live online course takes place on Friday lunchtimes for 6 weeks for 75 minutes a week and takes you through everything you need to help build a sustainable freelance career.
The book club is run as an interactive discussion class in a small group of up to 12 people – ensuring that everyone gets an opportunity to ask questions and discuss their challenges in a supportive, group environment.
Author Alison Grade is a career freelancer and serial entrepreneur. She describes her key skill as ‘transforming ideas into a business reality’. Over the 6 weeks you will have the opportunity to work with Alison in a small group to dive deeper into the challenges you are facing with your freelance career and gain expert insights and support from the author that will both inspire and empower you to help build a successful freelance career.
Registration for the class includes a signed copy of Alison’s book which will be posted out to you in advance.
Each class will focus on selected chapters of the book and will provide the group with the opportunity to explore each theme in more depth.
Week 1: What do I do? (Chapters 1 & 2)
Friday 25th September 2020 | 12.30 – 13.45 BST
In this first session you will look at what it means to be freelance, what skills you have that you can offer and how you can reimagine what you can do to unlock new opportunities and build your own Brand Me.
Week 2: Why will clients hire me? (Chapter 3)
Friday 2nd October 2020 | 12.30 – 13.45 BST
Week 2 focusses on translating all the things you can do into customer-focussed thinking so that you can build your own ‘Why Me?’ Proposition for your clients
Week 3: Money – valuing myself and managing my finances (Chapters 4 & 5)
Friday 9th October 2020 | 12.30 – 13.45 BST
Irregular income can be really challenging for freelancers, this week you’ll look at how you can take ownership of your finances. You’ll also explore further the tools for valuing yourself and how to recognise over and under-pricing.
Week 4: Articulating my vision (Chapters 6 & 7)
Friday 16th October 2020 | 12.30 – 13.45 BST
In week 4 you start to put all your thinking into action as you start to articulate your Brand Me messaging for your target audience and which platforms are right for your chosen audience(s).
Week 5: Winning new clients (Chapters 8, 9 & 10)
Friday 23rd October 2020 | 12.30 – 13.45 BST
With your messaging now ready it’s time to focus in detail on the clients you are looking to target and how you will get in front of them with your Why Me? pitch. You’ll take a deep dive into the value of your networks and how you nurture and leverage these to win new clients.
Week 6: Pacing yourself for a marathon (Chapters 11, 12 & 13)
Friday 30th October 2020 | 12.30 – 13.45 GMT
In this final session you’ll look ahead to your aims for your freelance career and how you can take charge as your own CEO. Where do you want to go? How are you going to get there? And how are you going to do this with a smile on your face. You’ll also look at the different hats the freelancer needs to wear and examine which ones you will find challenging.
Praise for Alison’s training:
“The webinar was excellent – densely packed with sensible, practical advice and presented in a very clear way. Thank you!”
“I found your webinar so helpful. I’ve already started a skills audit and it’s helped me to rethink my direction for the medium and long term. Thank you so much.”
“I just wanted to take a moment to write and say how brilliant that webinar was this afternoon. You really hit the spot of so many things I needed to hear. Extremely practical, relevant and insightful. Really can’t thank you enough for all your webinars. I wish that one had gone on for the whole day! “
“I thoroughly enjoyed the webinar and found it really valuable.”
“Thank you for the webinars and their detailed and practical advice which, for someone like myself in the early stages of directing was absolutely invaluable for context and confidence. I very much look forward to future sessions.”
“I just wanted to let you know how extremely happy I am with all the advice and mentoring you have given me.”