Writing Winning Emails
A winning email is a
short email. I learned this the hard way until my great mentor,
Mike Southon, put me straight with his simple formula for a winning email.
According to Mike, a winning email is:
”15 seconds to win 15 minutes”.
What he means by this is that the email should take no longer than 15 seconds to read, in order to win 15 minutes of their time and it follows simple formula:
- Opener - a polite hello
- Hook line - outline the problem or need you perceive the customer to have
- Premise - I am the best at solving this because…
- Proof - talk to this third party, they’ll corroborate what I am saying
- Offer - how about I we meet for 15 minutes on [date and time]?
Use the boxes below to draft your own
winning email.